King Contracting drives sales success with Design Flex

Photorealistic 3D renderings and enhanced client communication help King Contracting achieve an 85% closing rate during initial client meetings.

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Bright, open-concept kitchen with a central island made of natural wood, stone pillar accents, industrial pendant lighting, and expansive windows overlooking a waterfront view.

At a glance

King Contracting, a design-build remodeling business specializing in high-end home and outdoor projects, transformed its sales process with Design Flex.

By adopting the software's advanced 3D rendering and real-time editing capabilities, they streamlined communication, enhanced customer experiences, and achieved an 85% closing rate in initial meetings.

Design Flex enables King Contracting to bring designs to life, eliminating third-party delays and providing a professional edge for high-end clients.

Company profile

Industry: Design-build remodeling
Location: St. Petersburg, Florida
Founded: 2015
Specialization: Whole-house remodels, kitchen and bath design, outdoor living projects
Market reach: High-end residential clients

Modern white kitchen with stainless steel appliances, a central island featuring a built-in sink and seating area, glossy white cabinetry, and mosaic backsplash tiling under soft pendant lights.

Why change was needed

Before implementing Design Live, King Contracting relied on vendors to create kitchen and bathroom designs, leading to delays and frustrations for clients. The inability to make real-time edits slowed approvals and negatively impacted the overall customer experience.

Key challenges included:

Vendor dependency: Third-party delays disrupted project timelines.
Frustrated clients: Long wait times during the design process hindered customer satisfaction.
Limited in-house tools: A lack of design capabilities slowed contract approvals and sales.

Owner Doug King aimed to eliminate these challenges by bringing the design process in-house, creating a seamless experience for clients.

Modern kitchen design with stainless steel appliances, including a refrigerator, oven, and microwave, white cabinetry, and a sleek backsplash, complemented by a wooden floor and decorative wall art.

How change happened

King Contracting adopted Design Flex to enhance its design process, offering photorealistic renderings and real-time editing for kitchens and bathrooms. With these capabilities, the team could showcase high-quality visuals during client meetings and make quick updates on the spot.

Key features that drove success:

Photorealistic 3D renderings: Clients could visualize their dream spaces in lifelike detail.
Real-time design adjustments: Enabled faster decision-making and streamlined workflows.
Improved communication: Clear visuals helped align clients, vendors, and subcontractors.

“Design Flex provides my company with the ability to create awesome designs, and more importantly, share those designs with homeowners in a way they can understand and visualize their dream kitchen or bathroom,” says Doug King.

Bright and modern kitchen design created using Design Live by Justine Marie Designs. Features a white island countertop, stainless steel refrigerator, and gray tile backsplash with natural light streaming in through the window.

What change delivered

Since adopting Design Flex, King Contracting has achieved measurable success:

85% closing rate: Securing deals during initial client meetings.
Enhanced client experience: High-quality renderings build confidence and trust.
Streamlined communication: Better collaboration with clients and vendors.
Professional edge: A showroom with real-time design capabilities impresses high-end clients.

What benefits can you expect?

Close more sales: High-quality 3D renderings inspire confidence and lead to faster decision-making.	Streamlined workflows: Eliminate vendor delays and create designs in-house.
Enhanced customer experience: Provide clear, lifelike visuals that clients can trust.	Professional advantage: Stand out with advanced tools and seamless communication.

Being able to show clients their kitchen and/or baths in 3D renderings, perspective, and isometric views is key to signing on clients. Design Flex helps us be our best right up front."

Doug King, owner

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