Family values and cutting-edge design: Barker Fleming Interiors elevates kitchen & bathroom projects with Cyncly’s Winner and Virtual Worlds

At Barker Fleming, a family-run business in Market Harborough, Cyncly’s Winner and Virtual Worlds software are enhancing kitchen, bedroom, and bathroom design services, delivering fast, accurate designs that delight customers and streamline showroom workflows.

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The Barker Fleming story

Barker Fleming Interiors is a family-run business with a long-standing reputation for delivering beautifully designed kitchens, bedrooms and bathrooms. Built on traditional values and a commitment to quality craftsmanship, the company offers a highly personalized service, guiding customers from the initial concept through to final installation.

With decades of experience and a passion for design, the team at Barker Fleming combines hands-on knowledge with the latest technology to create spaces that are both practical and inspiring. Their continued investment in industry-leading design tools reflects their forward-thinking approach and dedication to exceeding customer expectations.

The challenge

As long-term customers of 2020 Fusion kitchen design software, Barker Fleming faced a natural evolution in the capabilities they needed from their design tools. They recently migrated to Cyncly’s Winner platform for kitchen design, a move that promised to boost efficiency and enhance design quality.

Rebecca Fawaz, Designer, explains:

“I’ve always used design software, so I can’t really compare it to any traditional, non-digital methods. But Winner really helps me bring kitchen spaces to life quickly and accurately, which makes a big difference to both us and our customers.”

With the transition, Rebecca and her father wanted to ensure they could continue working with software that adapted to their family business model and supported both kitchens and bathrooms seamlessly.

The solution

Migrating from 2020 Fusion to Winner gave Barker Fleming a fresh and intuitive platform tailored specifically for kitchen design. The business also benefits from using Virtual Worlds for bathroom projects, keeping all their design processes within the Cyncly ecosystem.

This synergy means Barker Fleming can:

Visualize complex spaces quickly and accurately
Deliver high-quality, photorealistic 3D designs to inspire and reassure customers
Maintain a fast turnaround that fits their busy showroom environment

Rebecca highlights the impact:

“We switched over to Winner about a year and a half ago and haven’t looked back. It’s made designing kitchens so much easier and faster, and our customers really appreciate seeing their ideas come to life right in front of them.”

The outcome

Since switching to Cyncly’s Winner and Virtual Worlds platforms, Barker Fleming Interiors has achieved:

Faster project turnaround times, helping the showroom serve more customers without compromising on quality
Stronger conversion rates, as customers gain confidence from seeing their designs brought vividly to life
Reduced design time and rework, thanks to intuitive editing tools and real-time visualisation
Greater customer satisfaction, with clients praising the realism of the 3D renders and the collaborative design process
A futureproof solution, giving the team the tools and updates they need to evolve alongside customer expectations and design trends

The benefits

Winner has brought noticeable improvements to how Barker Fleming’s showroom operates day to day, making the design process more efficient and customer interactions more engaging.

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Improved design efficiency

The software has streamlined the design process, allowing the team to create and revise layouts more easily. “If a customer wants to change a cabinet or reposition an island, it’s a simple adjustment rather than starting from scratch,” Rebecca says. This flexibility helps the team stay responsive without adding hours to the process.

Enhanced customer satisfaction

Clients feel more confident in their decisions thanks to realistic 3D visualizations. “We’ve had customers say they knew they were in the right place the moment they saw their new kitchen on screen,” Rebecca explains. The visuals help bridge the gap between concept and reality, leading to more confident buying decisions.

Future-ready technology

With regular updates and ongoing support from Cyncly, the team feels equipped to keep evolving their offering. “We’re always learning new features and finding ways to improve how we work, which means our customers benefit too.”

Looking ahead

Barker Fleming Interiors plans to continue using Cyncly’s design software to maintain its high standards and customer service levels. As new features and catalogue updates roll out, the team looks forward to enhancing their design capabilities even further, ensuring their showroom remains a destination for beautiful, bespoke interiors.

“We’re confident Cyncly will keep helping us deliver great results, and we’ll keep evolving with the technology,” says Rebecca.

What Barker Fleming says

“Winner is incredibly user-friendly, and it’s great to see how much it supports the whole design process. Since I’ve always used design software, it feels natural to work this way, and I can’t imagine going back to anything else.”

“Virtual Worlds is perfect for bathroom design, giving us realistic renders that customers love. Using both platforms means we can offer a complete package that works for our whole showroom.”

– Rebecca Fawaz, Designer

Transforming family-run interiors design

By embracing Cyncly’s Winner and Virtual Worlds platforms, Barker Fleming Interiors combines family tradition with modern design innovation, offering fast, immersive and customer-focused solutions that set them apart.

Discover how Cyncly’s tailored software solutions can empower your showroom to create outstanding kitchen, bedroom, and bathroom designs.

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