Archeda accelerates digital transformation with Cyncly’s 3CAD Next

Archeda SRL successfully digitizes its sales and design workflow: cutting production time by more than half, enabling retailers to configure projects in real time, and integrating augmented reality that allows customers to visualize designs in their own homes.

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Instantaneous

eliminates manual data entry and rework to save hours per project.

Cloud-based access

for real-time configuration and design across all devices for retailers.

Reduction in production time

through the facility.

The Archeda story

Archeda SRL is a distinguished Italian manufacturer based in Porcia. Founded in 1996 by Maurizio Poletto and Piergiorgio Verardo, the company has grown into a significant player in the mid to upper-mid range bathroom sector by blending traditional Italian craftsmanship with high-tech digital solutions.

Archeda is deeply committed to its Italian roots. All products are conceived, designed, and manufactured in Italy, emphasizing the cultural heritage of Italian design. While they have a strong presence in Italy through specialized showrooms, they are expanding globally across Europe and the United States.

The challenge

Archeda, with a long-standing reputation for quality craftsmanship, recognized the need for digital transformation to support continued growth as a new generation joined the business. Their reliance on an older system, DAU and Cyncly’s 3CAD Evolution, presented limitations. Showroom consultants manually recorded customer preferences, which then required an operator to reproduce configurations. This process was time-consuming and inefficient, hindering a seamless, modern customer and retailer experience.

"With my son joining the company, we needed a more advanced solution to support our digital evolution." - Maurizio Poletto, Owner of Archeda SRL

The solution

Archeda made the strategic decision to migrate to Cyncly’s 3CAD Next, a powerful, cloud-based design and configuration platform. This transition aimed to elevate existing strengths to a new level.

3CAD Next provides a platform accessible across all devices used by retailers. Showroom consultants can now configure furniture in real time directly with customers, handling collection selection, modular layouts, and finish visualization on a single interface. Cyncly also integrated cutting-edge augmented reality (AR) capabilities, allowing customers to visualize chosen bathroom furniture in their own homes via a QR code or link. This immersive approach replicates the in-store experience digitally.

"3CAD Next gives us a transversal platform that works across all devices used by our retailers."

The outcome

The implementation of 3cad Next transformed Archeda’s sales and design workflow. Customer choices are now captured instantaneously within the platform, automatically generating complete and accurate projects ready for order submission. This eliminated the previous manual reproduction of configurations, leading to significant time savings and reducing rework.

Retailers benefit from a unified, interactive experience available anywhere, on any device, strengthening their network. The augmented reality feature enhances customer engagement by bringing the in-store experience digitally into their homes, fostering stronger connections. Overall, Archeda achieved a substantial leap in digital excellence, empowering its retailers and delighting customers.

"With 3CAD Next, the time savings are automatic. Everything is captured on the device, so there’s no need to rework the project later."

What benefits can you expect?

Faster production

The new platform cut overall production time through the facility by more than half. By creating a faster flow through the plant and reducing confusion, Archeda can now move projects from the design phase to the finished product faster than ever.

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Customer engagement

Archeda successfully bridged the gap between the showroom and the home by integrating immersive AR capabilities. Customers can use a QR code or link to visualize their specific bathroom configurations in their actual living space, creating a stronger emotional connection to the design and replicating the in-store experience digitally.

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Fewer errors

With instantaneous data capture, Archeda eliminated the need for manual data entry and the reproduction of configurations by operators. The platform automatically generates accurate projects ready for order submission.

Stronger dealer relationships

The 100% cloud-based solution allows showroom consultants to handle modular layouts and finish visualizations in real time directly with the customer. Retailers can provide a unified and interactive experience anywhere, strengthening the relationship between the brand and its sales network.