Fami Storage Solutions are a leading global producer of high-quality industrial and workshop furniture, with a rich Italian history that goes back 90 years. The company engaged 3CAD to facilitate sales ordinary activities and give more time to focus on what they are best on: selling.
Fami is a leading global producer of high-quality industrial and workshop furniture, with a rich Italian history that goes back 90 years. From their original workshop based under their home, they have now grown into an international supplier with four European branches and a network of international partners, all served from their 140,000 m2 headquarters in Rosà (Vicenza).
Since 2003, they have also entered the commercial vehicle outfitting sector, with the birth of the Store Van brand that serves the small craftsman, as well as the large commercial fleets.
To keep up with the needs of the market and tailor a personalized customer service, Luca Milani CEO of Fami reveals the secret of his success: the digitalization of their business. From marketing to production and from sales to order, the family-run business has seen its fantastic evolution thanks to cutting-edge software, including the adoption of the 3CAD product configurator.
Why change was needed
Starting with the Store Van brand in 2010, FAMI wanted to find a solution to improve their sales process, so that they were ahead of the rest of the market.
At this point, the sales rep used their technical knowledge to create bespoke plans for each customer, based on the customer’s specific needs. This created a number of challenges:
- The sales team needed a lot of technical knowledge to create plans, which made recruitment harder
- The sales team was crucial to the fulfillment of each offer, which slowed down production
- Details were often lost between sales and production, causing errors
- Customization was bespoke, making mass production harder to achieve
All of these combined to create a blocker in expanding their sales and production of custom storage for vans.